The giant Adidas entered the Metaverse

The giant Adidas entered the Metaverse

According to Decrypt’s article, Adidas shared a look at its Ape NFT on Twitter, complete with Adidas-themed apparel overlaid on top, and also posted a trailer teasing the alliance. In addition to the Bored Ape Yacht Club, Adidas is teaming up with notable NFT collector Gmoney, as well as Punks Comic, an unofficial Ethereum NFT derivative project inspired by the popular CryptoPunks. The trailer shows 3D avatars inspired by Gmoney, a Punks Comic original character, and Adidas’ new Bored Ape character dropping into a world with a glowing Adidas logo on it, all while the classic Louis Armstrong song “What a Wonderful World” plays. Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.

Adidas purchased Bored Ape Yacht Club NFT #8774 and will turn it into a metaverse character named Indigo Herz. The Bored Ape Yacht Club is one of the most popular NFT projects, spanning 10,000 unique, illustrated avatars that have sold for as much as millions of dollars apiece on the secondary market. Celebrities such as Jimmy Fallon, Post Malone, and Steph Curry use them on social media, while music producer Timbaland and record label Universal Music Group are separately creating metaverse music groups based on their respective owned Bored Ape avatars. Bored Ape owners own commercialization rights to their respective avatars, letting them create and sell derivative projects, physical goods, and more.

In this case, however, Adidas has partnered with the actual Bored Ape Yacht Club brand in addition to buying and using its own avatar. The metaverse refers to the future vision of the internet, in which users are expected to interact in immersive 3D worlds using avatars. User-owned NFT assets like profile pictures are designed to become a key building block as the metaverse takes shape.

adiVerse anyone? 🤔

Adidas also recently revealed a collaboration with the upcoming Ethereum-based metaverse game, The Sandbox. Mathieu Nouzareth, a board member of The Sandbox, confirmed the Adidas alliance at yesterday’s DCentral Miami conference, but did not provide specifics on the planned activation.

Original article « Adidas Enters Metaverse With Bored Ape Yacht Club Ethereum NFT »  from Andrew Hayward

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