According to Variety’s article, that’s the question many media execs probably have at the moment about the “metaverse,” which has been touted by some futurists as something that will fundamentally change the way businesses digitally interact with consumers.
But to others who have been hearing the term throughout 2021, metaverse at this point may represent little more than a clever-sounding buzzword that will lose relevance in the next few years.
The stark differences in these stances stem from a variety of factors, including misunderstandings of what the metaverse actually entails and the overuse of the term.
In short, Variety Intelligence Platform defines the metaverse as something that will be a shared virtual space where all can interact via digital avatars navigating a three-dimensional environment.
By Kevin Tran, original article « METAVERSE & MEDIA: HOW TECH’S HOTTEST TREND WILL IMPACT THE ENTERTAINMENT INDUSTRY » published the December 1, 2021