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New tools and metrics to measure gaming advertising

New tools and metrics to measure gaming advertising

by julienIn Mobile in app gaming29 avril 202229 avril 2022

As gaming advertising takes center stage, companies across the industry are developing new measurement tools and metrics to increase brands’ confidence...

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The Boom of mobile gaming since the beginning of Covid19-pandemic

The Boom of mobile gaming since the beginning of Covid19-pandemic

by julienIn Mobile in app gaming29 avril 202229 avril 2022

Worldwide gaming market to be valued at more than $314 billion by 2027 A forecast by Mordor Intelligence has predicted...

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The next big thing in advertising : In-Game ?

The next big thing in advertising : In-Game ?

by julienIn In-Game22 avril 202229 avril 2022

Online gaming platforms of deceiving players partly by failing to clearly distinguish marketers’ promotional “advergames” from regular gameplay. But the...

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Gaming advertising will be massive

Gaming advertising will be massive

by julienIn Mobile in app gaming14 avril 202229 avril 2022

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The latest wave of...

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The future for advertisers : Mobile gaming apps

The future for advertisers : Mobile gaming apps

by julienIn Mobile in app gaming20 mars 202229 avril 2022

Though mobile gaming isn’t the front runner in the medium, its future is promising. Yet despite all the hate it gets, many industry...

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METAVERSE & MEDIA: The next revolution ?

METAVERSE & MEDIA: The next revolution ?

by julienIn Metaverse29 janvier 202229 avril 2022

According to Variety’s article, that’s the question many media execs probably have at the moment about the “metaverse,” which has...

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The giant Adidas entered the Metaverse

The giant Adidas entered the Metaverse

by julienIn Metaverse4 janvier 202229 avril 2022

According to Decrypt’s article, Adidas shared a look at its Ape NFT on Twitter, complete with Adidas-themed apparel overlaid on...

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The new horizons in Gaming : future is here

The new horizons in Gaming : future is here

by julienIn Metaverse, Mobile in app gaming29 août 202129 avril 2022

Change will be led and fought across extended reality . The Giants are trillion-dollar tech behemoths, currently sitting in the center of the...

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Luxury, Gaming and NFT

Luxury, Gaming and NFT

by julienIn Metaverse, Mobile in app gaming29 août 202129 avril 2022

Luxury scarcity, multiple approaches Starting tomorrow, Burberry will issue in-game NFTs through a series of drops. Burberry gets proceeds from every sale, and a...

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The rise of mobile gaming advertising

The rise of mobile gaming advertising

by julienIn Mobile in app gaming2 avril 202129 avril 2022

The mobile gaming industry is booming and shows no signs of slowing down. Given the current economic climate, many industries are cutting...

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