As gaming advertising takes center stage, companies across the industry are developing new measurement tools and metrics to increase brands’ confidence...
Worldwide gaming market to be valued at more than $314 billion by 2027 A forecast by Mordor Intelligence has predicted...
Online gaming platforms of deceiving players partly by failing to clearly distinguish marketers’ promotional “advergames” from regular gameplay. But the...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The latest wave of...
Though mobile gaming isn’t the front runner in the medium, its future is promising. Yet despite all the hate it gets, many industry...
According to Variety’s article, that’s the question many media execs probably have at the moment about the “metaverse,” which has...
According to Decrypt’s article, Adidas shared a look at its Ape NFT on Twitter, complete with Adidas-themed apparel overlaid on...
Change will be led and fought across extended reality . The Giants are trillion-dollar tech behemoths, currently sitting in the center of the...
Luxury scarcity, multiple approaches Starting tomorrow, Burberry will issue in-game NFTs through a series of drops. Burberry gets proceeds from every sale, and a...
The mobile gaming industry is booming and shows no signs of slowing down. Given the current economic climate, many industries are cutting...