As gaming advertising takes center stage, companies across the industry are developing new measurement tools and metrics to increase brands’ confidence in their efforts. While it can be difficult to navigate the current landscape of gaming advertising measurement, improvements are on the way. In February, the Interactive Advertising Bureau assembled a task force of industry stakeholders to develop new measurement...
Worldwide gaming market to be valued at more than $314 billion by 2027 A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate of 9.64% between 2022 and 2027. Mordor Intelligence identified mobile gaming as the...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The latest wave of consolidation among gaming and ad tech players has the industry talking about upcoming advertising opportunities. It’s about fundamentally understanding and connecting with consumers across all the channels they care about in ways they deem most valuable. As...
Though mobile gaming isn’t the front runner in the medium, its future is promising. Yet despite all the hate it gets, many industry experts believe that mobile gaming is on track to see explosive growth in the coming years. There Are More Potential Mobile Gamers Than Console Gamers Assuming that a mobile game becomes popular, it can turn out...
Change will be led and fought across extended reality . The Giants are trillion-dollar tech behemoths, currently sitting in the center of the gaming world, bending the rules toward their benefit. The Unicorns are upstarts relative to the Giants, yet enormously powerful through the strength of their technology, IP and communities. The Pixies are a combination of games, companies and individuals, whose influence is just...
Luxury scarcity, multiple approaches Starting tomorrow, Burberry will issue in-game NFTs through a series of drops. Burberry gets proceeds from every sale, and a percentage of every secondary sale among players of Blankos Block Party, who can set the price at whatever they wish. The Burberry Blanko and accessories will be available in the in-game store and the game’s webstore starting...
The mobile gaming industry is booming and shows no signs of slowing down. Given the current economic climate, many industries are cutting costs to stay afloat, leaving the mobile industry to pick up the surplus ad spend. Chances are, if you own a smartphone, you’ve played a mobile game at some point. The boom in mobile gaming Additionally, NewZoo estimated this number...
